Which Are the 13 Best Product Tour Software Tools in 2026?

Key Highlights

• Discover the top 15 product tour platforms for 2025, from enterprise-grade solutions to startup-friendly tools.

• Learn about key product tour features, including AI-powered creation, that enhance the user experience.

• Understand how robust product analytics can drive digital adoption and inform your strategies.

• Compare tools based on ease of use, customization, and integration capabilities to ensure customer success.

• Explore different pricing models to find a solution that fits your budget.

Getting users to that "aha moment" quickly is the key to success. But even the most intuitive products need a little guidance. This is where product tour platforms come in.

These powerful tools transform the user onboarding experience, guiding new users step-by-step to accelerate digital adoption and highlight your product's value.

If you're wondering which tools are leading the pack for 2026, you've come to the right place. Let's explore the best options to help you choose the right software.

13 Best Product Tour Software for Enhanced User Experience

Choosing the right tool from the many product tour platforms available can feel overwhelming. Your goal is to find software that not only boosts user experience but also drives customer success and long-term digital adoption. The perfect tool for you will depend on your company's size, budget, and specific needs, whether you're a large enterprise or a growing startup.

To make your decision easier, we've compiled a list of the 15 best options on the market. From comprehensive digital adoption platforms to simple, no-code solutions, this list covers a wide range of tools designed to improve user adoption and help your customers succeed.

1. SmartCue: Effortless Interactive Demos for SaaS Teams (G2 Rating- 4.8/5)

SmartCue enables go-to-market, product and sales teams to build, personalise and deploy interactive demos and walkthroughs in minutes, no heavy engineering needed. It’s designed for SaaS companies that want to accelerate sales cycles, reduce confusion for prospects, and help users visualise exactly how the solution works for their use case, all from one central tool.

Why teams love SmartCue

• Easily record or assemble guided demos without coding

• Personalise tours and walkthroughs for specific user segments

• Embed demos in websites, sales decks or customer-onboarding flows

• Gain insights into user interactions to optimise engagement and conversions

• Great for accelerating sales cycles and reducing onboarding friction

SmartCue Pricing

Here’s a quick look at what SmartCue offers depending on your team’s size and needs:

Essential – $99 per user/year
Growth – $300 per user/year
Enterprise – Custom pricing

2. WalkMe: Enterprise-Grade Digital Adoption Platform (G2 Rating- 4.5/5)

WalkMe caters to large organisations seeking to drive software adoption, change management and onboarding at scale. With robust capabilities for both web and desktop applications, it supports complex workflows and helps users navigate enterprise systems with guided assistance, lowering training costs and boosting productivity.

What makes it stand out

• Creates multi-step walkthroughs for both web and desktop software

• Deep analytics to measure engagement, adoption and training ROI

• Very suited for digital transformation, large-scale rollouts and enterprise use

• Highly scalable platform with advanced automation and segmentation

WalkMe Pricing

WalkMe provides enterprise-level digital adoption solutions tailored to your organisation’s unique setup and user base. Their pricing is available on demand; simply contact their team to get a custom quote based on your goals.

3. Whatfix: No-Code Interactive Product Tour Tools (G2 Rating- 4.6/5)

Whatfix offers a no-code approach to building in-app guidance and walkthroughs that trigger contextually, meaning users get help exactly when they need it. It aims to reduce friction, increase adoption, and accelerate user success across both internal and external audiences.

Key highlights that users appreciate

• No-code walkthroughs that trigger based on user actions

• Auto-generation of PDFs, videos or multi-format content from one source

• Real-time contextual help inside the app, reducing training needs

• Analytics to identify friction points, measure adoption and improve flows

Whatfix Pricing

Whatfix offers tailored pricing depending on your business size, use case, and deployment needs. You can request a quote directly from their website to receive a custom plan that fits your requirements.

4. Userpilot: Advanced Onboarding and User Adoption (G2 Rating- 4.6/5)

Userpilot is built for SaaS product teams wanting to deeply personalise onboarding journeys and embed analytics into the user experience. It blends onboarding flows, segmentation and behavioural logic to guide users down tailored paths.

Why users choose it

• Conditional logic for branching based on user behaviour

• Built-in event tracking, journey analytics and user segmentation

• Works across web and mobile for a consistent experience

• Ideal for teams wanting deep personalisation in user flows

Userpilot Pricing

Here’s a quick look at what Userpilot offers depending on your team’s size and needs:

Starter plan – From $299/month (billed annually)
Growth plan – Custom pricing
Enterprise plan – Custom pricing

5. Chameleon: Flexible In-App Product Tours Software (G2 Rating- 4.4/5)

Chameleon is designed for teams that prize design and seamless brand experience. With pixel-perfect customisation and powerful targeting, it enables onboarding flows and in-app messages that feel fully native and on-brand.

What users find most valuable

• Full CSS customisation, so onboarding aligns with brand UI

• Target tours based on actions, events or user attributes

• Embedded micro-surveys for NPS/CSAT feedback inside the app

• Great for design-centric companies prioritising brand-cohesive experiences

Chameleon Pricing

Here’s a quick look at what Chameleon offers depending on your team’s size and needs:

Demos Free plan – $0 /month (free)
Startup plan – from $279 /month
Growth plan – from $12,000 /year
Enterprise plan – Custom pricing

6. Pendo: Analytics-Driven Product Tour Tools (G2 Rating- 4.4/5)

Pendo combines in-app guidance with deep product analytics, giving teams the data they need to understand user behaviour and optimise feature adoption intelligently.

Why it’s a favourite

• Analytics and guidance in one platform to inform onboarding decisions

• Retroactive analytics, you can analyse past behaviour even if you didn’t track events earlier

• Feedback collection, feature use monitoring and rich insights

• Free plan for smaller teams makes it accessible to test

Pendo Pricing

Pendo’s pricing depends on your Monthly Active Users and the feature package you choose. Their plans are fully customised. Reach out to their sales team to get detailed pricing for your organisation.

7. UserGuiding: Easy and Fast Product Tour Creation

UserGuiding is aimed at teams wanting to launch product tours quickly with minimal overhead. Its intuitive builder and core feature set make it a strong choice for startups or teams just getting started with onboarding.

Features users rave about

• Simple Chrome extension for point-and-click tour creation

• Onboarding checklists, segmentation and goal tracking built in

• A/B testing helps refine onboarding flows

• Affordable, beginner-friendly for fast implementation

UserGuiding Pricing

Here’s a quick look at what UserGuiding offers depending on your team’s size and needs:

Support Essentials – Free forever
Starter plan – $174 /month (billed yearly)
Growth plan – $349 /month (billed yearly)
Enterprise plan – Custom pricing

8. Product Fruits: Simple Onboarding Experiences (G2 Rating- 4.8/5)

Product Fruits is designed for startups and SMBs that want an all-in-one onboarding and engagement platform, combining interactive tours, feedback collection and in-app announcements.

What users like

• Drag-and-drop builder for quick onboarding flow creation

• Customisable UI elements that match your brand

• Built-in feedback (surveys, ratings) and an AI assistant for self-service

• Affordable pricing and a good fit for smaller teams

Product Fruits Pricing

Here’s a quick look at what Product Fruits offers depending on your team’s size and needs:

Starter plan – $96 /month
Pro plan – $149 /month
Enterprise plan – Custom pricing

9. Hopscotch: Developer-Friendly Product Tours Software

Hopscotch offers a very lightweight and developer-centric tool to embed interactive walkthroughs in web apps. It’s ideal for technical teams seeking flexibility and low overhead.

Why it’s chosen

• One-line code drop to start integrations quickly

• Supports images, videos, and GIFs inside tours for engagement

• Affordable and lightweight, ideal for early-stage SaaS

• Good for teams with development resources willing to customise

Hopscotch Pricing

Here’s a quick look at what Hopscotch offers depending on your team’s size and needs:

Starter plan – $99 /month (up to 3,000 monthly users)
Growth plan – $249 /month (up to 10,000 monthly users)
Enterprise plan – Custom pricing

10. Storylane: Interactive Demos That Convert

Storylane helps go-to-market teams create interactive, no-code product demos that drive engagement and speed up the buyer journey. It’s designed for marketing, sales, and customer success teams that want to show, not just tell, how their product works.

What users love

• Lets you build interactive, clickable demos without any engineering support.

• Offers AI-assisted guide creation to make demo building faster and more dynamic.

• Provides a sandbox environment where prospects can explore the product safely.

• Includes detailed engagement analytics to track who’s viewing and how they interact.

Storylane Pricing

Here’s a quick look at what Storylane offers depending on your team’s size and needs:

Free plan – $0 /month
Starter plan – $40 /month (billed annually)
Growth plan – $500 /month (billed annually)
Premium plan – $1,200 /month (billed annually)
Enterprise plan – Custom pricing

11. Stonly: Customizable Knowledge-Based Product Tours

Stonly combines interactive walkthroughs with branching logic and knowledge-base integration, enabling users to self-help through journeys at their own pace.

Why users value it

• Branching guides tailor content based on user choices

• Seamless integration with support portals and help articles

• Reduces burden on support teams by empowering self-service

• Ideal for customer education, advanced onboarding and complex use-cases

Stonly Pricing

Stonly provides two plans, the Small Business plan and the Enterprise plan. You can request a tailored quote directly from their sales team.

12. Userlane: Automated User Guidance and Adoption

Userlane provides automated, step-by-step overlays that guide users in real time, particularly useful for enterprises deploying new systems or requiring rapid adoption across teams.

What makes it effective

• Contextual guidance appears only when users need help, reducing distraction

• Step-by-step overlays simplify complex tools and processes

• Analytics measure productivity gains and uptake during roll-outs

• Best suited for large organisations prioritising speed and adoption

Userlane Pricing

Userlane provides completely customised pricing based on your organisation’s scale and goals. To explore options, you can request a tailored quote directly from their sales team.

13. Intro.js: Lightweight Open-Source Product Tour Tool

Intro.js is an open-source JavaScript library that empowers teams with full control over product tours, without subscription costs. It’s ideal for developers and tech-savvy teams who want maximum flexibility.

What developers appreciate

• Completely free, open-source, and highly customisable

• Simple to integrate with any web framework or tool

• Lightweight performance means minimal overhead

• Perfect for teams that prefer DIY flexibility and full control

Intro.js Pricing

Here’s a quick look at what Intro.js offers depending on your team’s size and needs:

Starter plan – $9.99 (lifetime license / 1 project)
Business plan – $49.99 (lifetime license / 5 projects)
Premium plan – $299.99 (lifetime license / unlimited projects)

Key Features to Compare in Product Tours Software

When you're evaluating different product tour software, it's essential to look beyond the price tag and compare the key features. The right set of functionalities can make the difference between a tour that users ignore and one that dramatically boosts feature adoption. Important features range from how you build the tours to how you measure their success.

To help you make an informed decision, we'll break down some of the most critical product tour features to consider. From user onboarding capabilities and in-app guidance options to analytics and customization, understanding these aspects will help you select the best tool for your needs.

Why Choose SmartCue for Your Interactive Demo Needs?

If your team spends hours preparing demos that fail to capture attention, it’s time for a smarter approach. SmartCue empowers sales, marketing, and customer success teams to create personalized, interactive demos that turn passive viewers into engaged prospects.

With its intuitive interface, AI-assisted editor, and seamless CRM integrations, SmartCue helps you showcase value faster and close deals with confidence. Whether you’re onboarding new users or running targeted campaigns, SmartCue simplifies demo creation while keeping it visually engaging and data-driven.

Experience how effortless demo automation can be. Start your 14-day free trial today and see how SmartCue transforms your product storytelling into real business results!

Conclusion

The tools explored here not only offer unique features tailored to different needs but also come with various pricing models that can fit both startups and established businesses. By investing in effective onboarding solutions, you empower your users to navigate your product with confidence, ultimately improving retention and satisfaction rates.

Frequently Asked Questions

What is the difference between product tours and guides?

Product tours are typically structured, step-by-step walkthroughs designed to onboard new users and introduce key features. Guides are often more contextual, appearing on demand based on user behavior to enhance the overall product experience and highlight new features.

Are there free or trial versions of top product tour software?

Yes, many top product tour platforms offer free plans or trial versions. These are great for testing a tool's ease of use and features. Free plans are often limited by user count, while trials provide full access for a period.

Which product tour platform is best for startups?

For startups, the best platform balances affordable pricing models with effective features for creating simple onboarding experiences. Tools like SmartCue, Usetiful, Product Fruits, and UserGuiding are brilliant and excellent choices.

How do I create an effective product tour using current tools?

To create an effective product tour, use modern tools with a Google Chrome extension that supports custom events, tracks the user journey, and personalizes the product interface for different audience segments, ensuring clarity, engagement, and measurable next steps.

What is the best interactive product tour software for product managers?

The best interactive product tour software helps product managers create engaging user journeys without a steep learning curve, offering custom events tracking and seamless integration into your tech stack for improved business processes and faster sales process execution.

How does a product tour video software benefit enterprise applications?

A strong product tour video software supports enterprise applications by turning video demos into interactive walkthroughs, guiding specific user actions across web applications and mobile apps, while maintaining best practices for scalability and smoother next steps after engagement.

Which are the best tools for product tours across modern web platforms?

The best tools for product tours simplify the product interface for first time users, identify audience segments, and offer a Google Chrome extension for modern product tour creation at the right time. SmartCue enables seamless setup without engineering team support.