Key Highlights
Walnut.io is a strong demo platform but has limits in flexibility, pricing, and analytics.
Teams often seek a Walnut alternative when demos feel generic or costs run high.
SmartCue stands out with affordable, personalized interactive demos starting at $10/user.
TestBox and Reprise excel at secure, live sandbox environments for enterprise sales.
Navattic and Arcade are favorites for marketing teams needing lightweight, self-serve tours.
Demostack and Consensus lead in enterprise demo automation and buyer-led experiences.
Storylane balances affordability with demo hubs and personalization across sales and marketing.
Saleo specializes in live data overlays for flawless, real-time demos.
You set up a demo expecting it to impress, but the prospect’s reaction is underwhelming. The walkthrough looks nice, yet it feels generic, as if it was designed for anyone and everyone. Instead of sparking interest, it leaves buyers with more questions than answers.
This is a common challenge with Walnut. While the platform provides high-quality demos, its limitations become apparent as teams scale. As teams grow, whether by increasing users, adding more complex workflows, or expanding into new verticals, the lack of flexible personalization becomes a significant barrier. Additionally, the absence of a free plan or trial means you need to commit financially before knowing if it fits your needs. For smaller SaaS teams or marketing campaigns, this can feel like a risk.
The good news is that there are plenty of alternatives that address these gaps. In this blog, we will explore the best Walnut alternatives in 2025, highlighting tools that offer greater personalization, more budget-friendly pricing, and enhanced capabilities for a range of sales and marketing use cases.
When Does Walnut Stop Being the Right Fit?
Walnut has built a reputation for sleek interactive demos, but no tool is a one-size-fits-all. As companies grow, some teams start running into roadblocks that slow down their demo strategy. Here’s where Walnut begins to fall short:
1. Limited Customization Options
If your demo requirements go beyond the basics, Walnut can feel boxed in. Enterprise software companies often need flexible demo environments, CRM integrations, or deeper demo automation to handle complex sales workflows. Without these, sales reps and GTM teams end up tinkering with workarounds instead of closing deals.
2. Pricing That Feels Restrictive
No free tier. No starter plan. Not even a free trial. That means a hefty upfront investment. Larger software companies might absorb the cost, but for smaller teams or marketing teams just experimenting with different use cases, Walnut’s pricing model can feel like a barrier.
3. Slower Demo Creation
Walnut is polished, but speed isn’t always its strong suit. Teams juggling multiple video demos, live demo environments, or interactive product demos often find the learning curve steeper than expected. In the fast-moving demo automation space, that lag can hurt momentum.
4. Weak Analytics and Engagement Insights
A polished demo is only half the battle; you also need to know how prospects engage with it. Walnut’s analytics don’t go deep enough, leaving product teams and customer success managers guessing how audiences respond to features, which makes optimizing lead generation and the sales process harder.
Walnut works as a solid starting point. But when your team needs flexible pricing, richer analytics, or smoother workflows, it’s time to consider a great walnut alternative that grows with you.
What Are the 9 Best Walnut Alternatives Worth Trying in 2025?
We’ve all been there: you fire up a demo tool expecting magic, only to realize it’s slowing your team down instead of helping. That’s usually the moment you start Googling for something faster, more flexible, and better suited to your workflow.
If Walnut has started to feel like that for your team, here’s the good news: there are plenty of strong alternatives out there. Let’s look at the top 9 worth exploring in 2025.
1. SmartCue: Personalized Interactive Demos in Minutes
SmartCue is designed for teams that want their demos to feel more like conversations than static slides. Rated 4.8/5 on G2, it stands out for helping go-to-market teams spin up interactive product demos quickly and personalize them at scale.
What Features Set It Apart from Walnut?
Create tailored walkthroughs for different audiences without coding
Spin up demos in minutes, cutting the time from idea to delivery
Drop demos directly into websites, sales decks, or live demo environments
Track demo engagement to see which sections drive the most interest
How Much Does It Cost?
Essential – $10/user/month; unlimited users, 1,000 views, 500 AI credits, autoplay showcase, basic gating, and analytics
Growth – $30/user/month; unlimited users and views, advanced gating, commenting, showcase hub, advanced analytics, and exports (PDF, GIF, video)
Enterprise – Custom pricing; minimum 10 users, 10,000 credits, everything in Growth plus AI-powered analytics (coming soon), chapters, and enterprise-grade features
SmartCue’s pricing is far more accessible compared to Walnut’s custom-only model.
Who Will Benefit the Most?
Startups that want professional demos without enterprise-level budgets
Sales reps who need personalized, quick-to-send demos to engage prospects
Marketing teams looking to embed interactive demos across campaigns and landing pages
Customer success teams that want simple demos for onboarding or product tours
User Feedback Highlights
“Initially, I procured SmartCue to enhance our product demos, aiming to provide a more immersive and interactive experience for our prospects. What I didn't expect was the sheer adaptability of the tool! Beyond its core functionality, SmartCue has truly outperformed my expectations.”
- Tony G., Sr. Product Marketing Specialist, Enterprise
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2. TestBox: Live, Customized Demo Environments
TestBox is built for sales and solutions teams that want to give prospects a true hands-on experience. Rated 4.8 on G2, TestBox runs on top of a live account of your product, meaning every feature and update is available in real time.
Key Features that Differentiate It from Walnut
Fully functional demo environments with PII-free sample data
Personalized setups for different personas, industries, or use cases
Leave-behind POCs so prospects can explore after a live demo
Quick links and guided walkthroughs for easy self-navigation
How Much Will It Cost You?
Startup – $44,750 for 15 users; suited for early-stage products without complex integrations
Growth – $59,500 for 15 users; built for scaling teams with multiple modules, data-heavy workflows, or integrations
Enterprise – Custom pricing; designed for enterprise needs like interconnected suites, AI-powered workflows, and advanced segmentation
Extra users – $1,200/year; implementation fees apply and vary by package
TestBox’s pricing is significantly higher than Walnut’s entry point, but it offers fully functional live demo environments and POCs that Walnut does not.
Ideal Users for This Tool
Sales reps who want always up-to-date live demo environments
Solutions engineers building demos for different buyer profiles
Teams needing secure, ready-to-go POCs as follow-ups
Enterprise sales teams selling into multi-stakeholder deals
User Opinions and Feedback
“TestBox creates highly realistic, interactive demo environments using dummy data, allowing us to tell a compelling product story without worrying about exposing sensitive information or missing demo data.”
- Vishwa S
3. Navattic: Self-Serve Interactive Product Tours
Navattic is all about making demos a marketing asset, not just a sales tool. With a G2 rating of 4.8/5, it helps SaaS companies create interactive, self-serve product tours that prospects can explore on their own, perfect for boosting top-of-funnel engagement.
What Makes It Unique Compared to Walnut?
Build HTML/CSS-based interactive demos with smooth playback
Speed up demo creation with AI-powered features
Add built-in lead capture forms to turn demo views into pipeline
Embed demos easily into websites, landing pages, or campaign assets
How Does the Pricing Compare?
Free – Build and share basic HTML demos
Base – $500/month; unlocks advanced features beyond the free plan
Growth – $1,200/month; adds collaboration tools and deeper integrations
Navattic is more expensive than Walnut’s entry point, but it offers true HTML-based interactive demos with marketing-focused features that Walnut doesn’t provide.
Best Fit for This Platform
Marketing teams embedding product tours directly into campaigns and landing pages
SaaS companies focused on lead generation and self-serve, top-of-funnel demos
Teams wanting fast, no-code demo creation for different audiences
What Customers Are Saying About It
“Navattic excels in creating engaging and interactive product demos that effectively showcase key features and benefits. The platform is intuitive, making it easy to customize demos with rich multimedia elements like anchors, automation, and images.”
- James O
4. Reprise: Enterprise Sandbox Demo Environments
Reprise is designed for enterprise SaaS companies that need secure, scalable sandbox environments to showcase complex products. Rated 4.6/5 on G2, it gives sales teams the ability to deliver live, data-safe demos with advanced personalization.
Distinguishing Features from Walnut
Secure, live demo environments suitable for sensitive or regulated data
Conditional branching to personalize demo flows for different audiences
Native CRM integrations with platforms like Salesforce
Advanced analytics and synced demo reporting to track engagement at scale
What Are the Costs Involved?
Custom pricing only; no free plan or starter tier
Enterprise-focused packages tailored to security, compliance, and scalability needs
Reprise is typically more expensive than Walnut, but it delivers enterprise-grade sandboxing, compliance, and personalization that Walnut doesn’t offer.
Who Should Consider This?
Mid-to-large SaaS companies with complex product architectures
Enterprise sales teams handling sensitive data that must remain secure
Organizations that need scalable demos with advanced reporting and personalization
Highlights from User Feedback
“Reprise allows us to scale our demos and verticalise in mostly easy UI friendly way without needing to create multiple environments.”
5. Demostack: Flexible Demo Automation Platform
Demostack is built for go-to-market teams that want flexible demo environments without exposing their live product. With a G2 rating of 4.7/5, it helps sales teams deliver interactive, reliable demos that mirror the real product experience.
How Does It Stand Out from Walnut?
Creates safe demo environments that look and feel like the actual product
Supports multiple use cases with advanced customization options
Ensures strong demo performance during high-stakes sales calls
Provides sandbox demos that trigger real-time alerts when buyers interact
Pricing Plans Explained
Standard – Starts at $55,000 per year; includes core features for GTM teams
Platinum – Up to $150,000 per year; advanced features, scalability, and higher user limits
Demostack’s pricing is considerably higher than Walnut’s, but it offers enterprise-grade reliability and customization that Walnut does not.
Who Will Get the Most Value from This?
Sales teams delivering tailored, high-stakes demos to enterprise buyers
Enterprises that require robust features and reliability at scale
Product teams needing consistent demo experiences across channels and formats
Real User Experience
“The ability to share product sandboxes that send real-time alerts when buyers interact with them keeps the conversation going even after the initial call ends.”
- Declan T
6. Consensus: Buyer-Led Demo Automation
Consensus is designed for sales and presales teams that want to scale demo automation while giving buyers the freedom to explore on their own. Rated 4.8/5 on G2, it combines on-demand interactive demos with deep analytics to help teams prioritize the right opportunities.
What Sets This Tool Apart from Walnut’s Offerings?
On-demand interactive product demos and video demos buyers can self-navigate
DemoBoards to organize and share demo content and collateral
Buyer signal tracking that shows who engaged, when, and for how long
CRM integrations, including Salesforce, to sync demo analytics into existing workflows
How Affordable Is It?
Custom pricing based on team size and demo volume
No free plan or starter tier available
Consensus’s pricing is typically higher than Walnut’s, but it delivers scalable, buyer-led demo automation and advanced analytics Walnut doesn’t provide.
Who Can Make the Most of This Tool?
Mid-to-large sales teams running high demo volumes
Presales teams needing data-driven insights to prioritize opportunities
Enterprises looking for scalable demo automation platforms with buyer engagement analytics
User Testimonials
“The self-led customer demonstrations. As opposed to sending a Loom video, you can curate a specific video demonstration for your customer and track the engagement of your customers. When prospecting or working with a larger/more transactional book of business, this is a great tool for concise value adds in your outbound messaging and follow ups.”
- Tom L
7. Storylane: Balanced All-Round Demo & Demo Hub Tool
Storylane strikes a middle ground between simplicity and power. Rated 4.8/5 on G2, it supports both screenshot-based and HTML demos, with personalization and demo hubs that make it a versatile fit for sales, marketing, and post-sales teams.
Features That Give It an Edge Over Walnut
Demo hubs for managing and centralizing all demo content
Personalization options and branching for different audiences
Supports screenshot demos, HTML demos, and even video demos
Simple UX so non-technical team members can create demos quickly
Cost Overview: How Much Will You Pay?
Free – Create your first screenshot demo at no cost
Starter – $40/month; includes screenshot and video demos plus AI-powered features
Growth – $500/month; adds HTML demos and team collaboration
Premium – $1,200/month; includes Buyer Hub and advanced analytics
Storylane’s pricing is more flexible than Walnut’s, offering a free tier for smaller teams and advanced enterprise features at higher levels.
Who Will Benefit the Most?
Teams that need one demo automation platform for sales, marketing, and customer success
Companies wanting demo content reusable across different funnel stages
SaaS businesses scaling demo creation without enterprise-level budgets
Customer Reviews and Insights
“Storylane is a user-friendly platform for creating interactive product demos without needing code. It’s quick to set up, offers good customization options, and integrates well with other tools. Great for sales enablement and onboarding, though advanced users might wish for deeper analytics and more complex branching logic. Overall, a solid choice for making polished, shareable demos fast.”
- Joe G
8. Arcade: Visually Rich Walkthroughs with Cloud Simplicity
Arcade is built for teams that want visually stunning demos without the complexity of heavy backend setups. With a G2 rating of 4.8/5, it shines when you need interactive product tours that feel sleek, polished, and easy to embed.
Why It Outshines Walnut in Key Areas
Screenshot-driven demos with hotspots, overlays, and branching for interactivity
Quick demo creation focused on visual polish and storytelling
Chrome extension for capturing and building demos in minutes
Ideal for marketing teams that don’t need full sandbox demo environments
Pricing Breakdown: What to Expect
Pro – Around $38/user/month; transparent, straightforward pricing
Arcade’s pricing is more accessible than Walnut’s custom model, making it a strong choice for smaller teams that value design-driven demos.
Who Will Gain the Most from It?
Marketing teams creating eye-catching product tours for campaigns and landing pages
Companies prioritizing visual storytelling and first impressions over technical depth
Smaller teams needing fast, lightweight demo creation tools
User Feedback Highlights
“Arcade provides our business an interactive experience of our product, which can be difficult to explain without showing. The platform is intuitive, making it easy for us to build demos quickly with the chrome extension.”
9. Saleo: Real-Time Data Overlays for Live Demos
Saleo is built for SaaS companies where real data and workflows make or break the demo. With a G2 rating of 4.9/5, it specializes in live demos that look flawless by masking, enhancing, or controlling the data shown, so prospects get an authentic experience without exposing sensitive information.
Key Features That Set It Apart from Walnut
Live product demos enriched with real-time data overlays
Controls demo environments to prevent errors or missing data during calls
Tailored for data-heavy SaaS platforms where workflows depend on live data
Ensures every demo looks polished, even if the actual product setup isn’t perfect
What Is the Pricing Structure?
No public pricing tiers; packages are custom based on demo complexity, number of seats, and feature requirements
Saleo’s pricing is custom and typically higher than Walnut’s, but it enables secure, data-driven live demos that Walnut cannot replicate.
Best Suited for These Teams
Enterprise sales teams needing interactive demos with live data
Presales engineers running complex, data-intensive sales calls
Products where features and workflows depend on real-time data interactions
What Users Are Saying
“It is great for days or people who don't have their demo sites up to par, like forgetting to run payroll, not having a lot of data to display especially if you are behind, that kind of aspect. It helps make their setups and build look pristine and more streamlined. It can be annoying to duplicate certain details or processes like your logo or name, but otherwise it is at least simple.”
Best Walnut Alternatives at a Glance
Picking a demo platform isn’t easy; everyone claims speed, polish, and flexibility. To cut through the noise, here’s a quick comparison table that shows how the top Walnut alternatives stack up at a glance:
Tool | Standout Features | Pricing (Starting) | Best For | Weaknesses / Limitations |
|---|---|---|---|---|
SmartCue | Personalized interactive demos, fast no-code setup, engagement analytics | $10/user/month | Startups, SaaS teams, sales & marketing needing personalized demos | Limited advanced customization in the basic plan |
TestBox | Live demo environments, secure POCs, analytics on feature testing | $44,750/year (15 users) | Sales & solutions teams needing sandboxed, PII-free demo experiences | Expensive, not ideal for small teams |
Navattic | Self-serve HTML demos, AI-assisted creation, lead capture & analytics | Free plan, paid plans from $500/month | Marketing teams embedding top-of-funnel demos | Limited functionality in the free plan, higher tiers are costly |
Reprise | Enterprise sandbox demos, conditional branching, CRM integrations | Custom pricing | Enterprise SaaS needing secure, scalable demo environments | High custom pricing, steep learning curve for new users |
Demostack | Flexible demo automation, advanced customization, sandbox alerts | $55,000/year | Sales & product teams needing consistent, high-stakes demo performance | High entry cost, more suited for large teams |
Consensus | On-demand buyer-led demos, DemoBoards, buyer signals, Salesforce sync | Custom pricing | Mid-to-large sales teams scaling demo automation with analytics | Custom pricing may be prohibitive for smaller teams |
Storylane | Demo hubs, screenshot + HTML demos, branching, personalization | Free plan, paid plans from $40/month | Teams needing all-round demo automation across sales & marketing | Limited advanced features in the free plan |
Arcade | Visually polished tours, hotspots/overlays, Chrome extension | $38/user/month | Marketing teams focused on design-driven, lightweight product tours | Less suited for complex, feature-heavy demos |
Saleo | Live demo overlays, real-time data masking, workflow control | Custom pricing | Teams needing live, data-rich demos | Custom pricing, may require technical expertise for setup |
Which Walnut Alternative Works Best for Different Types of Teams?
Choosing the right Walnut alternative isn’t just about features; it’s about how well the tool fits your team’s size, needs, and goals. Here’s a breakdown of what to consider based on your team’s structure:
1. Smaller Teams and Startups
What to Prioritize:
Pricing and Flexibility: Look for tools with free trials or low-cost plans that allow for testing without large upfront costs.
Ease of Use: Choose user-friendly platforms that require minimal setup and are easy to adopt.
Recommended Tools:
SmartCue: Affordable pricing and easy setup for startups.
Storylane: Simple user experience with a free plan for smaller teams.
2. Sales Teams and Customer Success Teams
What to Prioritize:
Ease of Use: Choose intuitive platforms that help sales reps and success teams create and share demos quickly.
Collaboration: Look for tools that enable seamless teamwork across sales and product teams.
Recommended Tools:
Arcade: Quick, easy-to-create demos for fast-paced sales teams.
Navattic: Self-serve, on-demand demos for customer success teams.
3. SaaS Companies and Product Teams
What to Prioritize:
Customization and Demo Environments: Select platforms that support interactive and tailored demos for complex products.
Integration Capabilities: Ensure the tool integrates smoothly with your CRM and marketing tools.
Recommended Tools:
TestBox: Fully customizable demo environments for product teams.
Reprise: Ideal for complex, enterprise-level product demos.
4. Mid-to-Large Sales Teams and Enterprises
What to Prioritize:
Analytics and Insights: Opt for platforms with robust demo analytics and engagement tracking.
Scalability: Choose tools that can handle high-volume demo automation.
Recommended Tools:
Demostack: Advanced demo automation and real-time performance tracking.
Consensus: Scalable, buyer-led demos with deep analytics.
5. Growing Enterprises and Large Teams
What to Prioritize:
Collaboration and Scalability: Look for tools that support collaboration and scale as your team grows.
Customization: Ensure the platform can cater to complex and evolving demo needs.
Recommended Tools:
SmartCue: Scalable with customizable options for large teams.
Storylane: Collaborative features and scalable pricing for enterprises.
Finding a Demo Partner That Grows With You
Moving on from Walnut isn’t about chasing the next shiny tool; it’s about finding a demo platform that fits your team’s workflow and your buyers’ needs. The right choice will help you build faster, smarter demos and free up sales and marketing to focus on closing deals.
Think about what matters most: secure, hands-on demos for complex products, lightweight tours for top-of-funnel engagement, or affordable options for scaling teams. Test the platforms that align with your goals, and let them prove their value before you commit.
In the end, you’re not just replacing Walnut, but you’re choosing a demo partner that grows with you and helps turn every demo into real customer engagement.
Frequently Asked Questions
Which features should I look for when choosing a Walnut.io competitor for product demos?
Look for ease of use, demo personalization, analytics, and integrations with your existing CRM and workflows. Strong competitors also offer scalable pricing, team collaboration, and the ability to create both live and on-demand interactive demos.
Are there any free or low-cost Walnut.io alternatives worth trying?
Yes, platforms like SmartCue and Storylane offer affordable entry plans and even free tiers. These options make it easier for smaller teams to experiment with demo automation without committing to the high upfront costs associated with Walnut.io.
What are the best alternatives to Walnut.io for creating interactive product demos?
Some of the most popular alternatives include SmartCue, TestBox, Navattic, Reprise, Demostack, Consensus, Storylane, Arcade, and Saleo. Each platform caters to different demo needs, from lightweight product tours to secure enterprise sandbox environments.
Which Walnut.io competitors offer features for customizing product demos?
Competitors like SmartCue, Demostack, and Storylane focus heavily on demo customization. They allow sales and marketing teams to tailor walkthroughs for different audiences, add branching flows, and highlight features that resonate most with individual buyer segments.
Is Walnut.io still the leading choice, or are its competitors now more popular for product demos?
Walnut.io is still widely recognized, but its competitors have gained strong traction by offering more flexible pricing, faster demo creation, and richer analytics. Many SaaS teams now prefer platforms that better fit their budgets and specific demo requirements.
