Reprise vs Walnut vs SmartCue: Which Demo Platform Suits You Best

Key Highlights

• Reprise, Walnut, and SmartCue are leading platforms for creating interactive product demos in 2026.

• Reprise stands out for enterprise-grade demo environments, advanced customization, and secure backend-enabled workflows.

• Walnut excels in scalable front-end demo creation with flexible templates and smooth storytelling across the sales journey.

• SmartCue focuses on speed, simplicity, and personalization, helping teams build guided demos in minutes without engineering support.

• Reprise is ideal for large enterprise presales teams, Walnut suits mid-market companies, and SmartCue empowers fast-growing sales and marketing teams.

• Pricing varies, with Reprise offering custom enterprise plans, Walnut positioned as premium, and SmartCue providing transparent, affordable tiers with a free trial.

• Most growing revenue teams choose SmartCue for rapid deployment, measurable engagement analytics, and customer-centric demo experiences.

Sales and marketing are always evolving, and demo automation is changing the game. These tools make it easier to showcase software with personalized, interactive demos that engage buyers and speed up sales cycles.

With so many options out there, picking the right one can be tricky. Reprise, Walnut, and SmartCue are three big names, but how do they stack up against each other, and which is the best suited for your goals?

In this blog, we’ll compare Reprise, Walnut, and SmartCue, the top product demo platforms, so you can find the best fit for your sales team.

What is Reprise? (G2 Rating: 4.7/5)

Reprise is designed as a demo automation platform specifically for enterprise-grade businesses. It aims to redefine software product demos by offering personalized, on-demand, and interactive experiences.

By integrating interactive elements such as live product simulations and real-time interactions, Reprise captures prospects' attention while providing a firsthand understanding of the product’s capabilities.

Powerful Features of Reprise

Reprise exudes an array of features that advance your sales process while enhancing the demo experience for your prospects.

1. Personalized Demos: Reprise allows the creation of customised demos, tailoring every presentation to individual needs.

2. Data-Informed Analytics: The platform enables sales teams to gain in-depth insights into prospect behaviour, fine-tuning their sales strategies.

3. Interactive Elements: Reflecting the true essence of your product, Reprise includes interactive elements such as live simulations and on-demand demos.

4. Secure and Robust: It is SOC 2® Type 2 certified, ensuring the highest levels of security.

5. Smooth Workflow: Integrating with other CRM and marketing automation tools, Reprise aids seamless workflow, maximising efficiency.

These game-changing features enable you to deliver compelling sales presentations, effectively supporting every stage of your buyer's journey.

Current Limitations

Some current limitations of Reprise include:

1. Limited Customization for Complex Demos: While it allows for interactive elements, highly complex product workflows may require additional manual setup.

2. Learning Curve: New users might need time to fully understand and utilize all features effectively.

3. Integration Constraints: It may not seamlessly integrate with all CRM or marketing automation tools, requiring workarounds.

4. Performance on Large-Scale Demos: Handling extensive or highly dynamic software products might lead to performance issues.

5. Limited Offline Functionality: Reprise primarily operates online, which can be a drawback for teams needing offline access.

6. Dependency on Web-Based Applications: It works best with web applications, making it less ideal for desktop-based software demos.

7. Pricing Considerations: Enterprise-grade pricing might be a barrier for smaller businesses or startups.

Reprise Use Cases

1. Sales Enablement: Reprise enables presales and sales teams to deliver highly customized, interactive demos tailored to specific buyer needs, improving deal velocity and close rates.

2. Product Marketing: Marketing teams can create reusable, self-guided demo experiences that prospects explore asynchronously, driving stronger top-of-funnel engagement.

3. Enterprise GTM Alignment: Large organizations can standardize demo flows across global teams and personas, ensuring consistency and quality at scale.

4. Training & Enablement: Reprise helps onboard new reps faster through realistic, hands-on product simulations that reduce ramp time and improve competency.

5. Competitive Battlecards: Teams can build demo variations that highlight differentiating features or competitive strengths without needing engineering support.

Customer Voices & Real Outcomes with Reprise

"Simple, Easy to Use, and Scales Fast!"

“Reprise is very intuitive and easy to use. It solves a real problem of creating demos quickly without needing perfect video recordings. I was able to create demos, how-tos, and product guides very quickly, as well as measure the audience's engagement.”

- Pooja M.

What is Walnut? (G2 Rating: 4.5/5)

Depicting a different approach in the demo automation realm, Walnut focuses on sales and presales teams' needs, endowing them with the ability to create tailored, interactive demos at a large scale. It highlights the value of flexibility and efficiency, allowing you to focus on the exact features your prospects require and enhancing your story selling.

Whether you aim to embed a demo on your website, show personalized demos during live calls, or create interactive onboarding demos, Walnut empowers users with the ease of crafting tailored interactive experiences.

Standout Power Features of Walnut

Engaging prospects with interactive demos, Walnut illuminates several key features:

1. Interactive Demos: By providing the choice to guide prospects or let them explore products on their own, Walnut amps up interactivity during product demonstrations.

2. On-Demand Accessibility: Amplifying its appeal, Walnut allows prospects access to on-demand demos, eliminating demo wait times.

3. Multiple Use Cases: Walnut proves useful at every stage of the sales funnel, whether it’s on your website, before and after calls, during live calls, or even for creating interactive training.

4. Scalable Solution: Whether you are new to the industry or a well-established player, Walnut fits well with all companies, irrespective of their size.

5. Personalization at Scale: Jumpstart your sales process by creating demo templates that can be personalized in seconds for each prospect.

Limitations of Walnut

Some current limitations of Walnut include:

1. Limited Support for Complex Workflows: Creating highly intricate demos may require additional manual effort.

2. Steep Learning Curve: New users may need time to familiarize themselves with the platform’s full capabilities.

3. Integration Challenges: It may not integrate seamlessly with all third-party tools, requiring custom solutions.

4. Performance on Large Demos: Handling very detailed or extensive product demos might impact performance.

5. Limited Offline Access: Walnut primarily functions online, making it less suitable for offline use.

6. Best for Web-Based Products: It is optimized for web applications, which may limit its use for desktop software.

7. Pricing for Small Businesses: Enterprise-level pricing could be a challenge for smaller companies or startups.

Walnut Use Cases

1. Sales Cycle Acceleration: Walnut allows sales teams to build interactive demos that simulate real-time product usage, helping buyers understand value faster and making the sales cycle more efficient.

2. PLG & Self-Serve Funnels: Companies can embed interactive demos directly into landing pages or sign-up flows to enable users to experience the product before talking to sales.

3. Large-Scale Personalization: Teams can quickly create persona-specific or industry-specific demo versions at scale, improving relevance and conversion quality.

4. Product Launches: Walnut can showcase new features before they are live, supporting product marketing teams during launch campaigns.

5. Customer Training: Interactive demos help customers learn workflows without needing access to a full sandbox environment.

Customer Voices & Real Outcomes with Walnut

"Efficient and Intuitive Platform"

“What I like best about Walnut is how seamlessly it allows our team to create interactive demos without relying on engineering. The platform is user-friendly and makes onboarding quick. We can build, edit, and launch demos in a fraction of the time, aligning sales and marketing more effectively.”

- Ross B.

What is SmartCue? (G2 Rating: 4.8/5)

SmartCue is an innovative demo automation platform designed to help businesses create engaging, interactive, and personalized product demonstrations.

Unlike traditional demo tools that rely on static slides or pre-recorded videos, SmartCue allows users to build dynamic, interactive experiences that closely replicate real product usage.

This approach not only enhances engagement but also improves customer understanding and conversion rates.

Compared to competitors like Reprise and Walnut, SmartCue stands out with its intuitive interface, deep customization options, and seamless integration capabilities.

It empowers sales teams, marketers, and customer success professionals to showcase their products in the most compelling way possible, ultimately driving higher engagement and sales success.

Winning Features of SmartCue

These are some of the key features of SmartCue;

1. Interactive Demos: SmartCue enables users to create live, interactive demos that allow prospects to explore features in real-time, leading to better engagement and understanding through effective storytelling.

2. Personalized Experiences: Customizable demos tailored to different buyer personas ensure that each prospect sees the most relevant aspects of the product.

3. Seamless Integrations: SmartCue integrates with popular CRMs, sales enablement platforms, and marketing automation tools, ensuring a smooth workflow.

4. Analytics & Insights: Gain valuable insights into how prospects interact with demos, identifying key engagement points and areas for improvement.

5. No-Code Platform: With an easy-to-use interface, even non-technical teams can build and deploy product demos without extensive training.

6. Security & Compliance: Enterprise-grade security features, including encryption and access controls, ensure data protection and compliance with industry standards.

7. Scalability: Whether for small startups or large enterprises, SmartCue adapts to various needs, making it a flexible choice for growing businesses.

Current Limitations of SmartCue

Some limitations of SmartCue include:

1. Limited integration options: Some users report fewer out-of-the-box connectors (e.g., for PowerPoint) and desire more extensive workflow integrations.

2. Customization constraints: There’s feedback that more advanced styling or design control is needed for demos in some use-cases.

3. Offline functionality is limited: Since SmartCue is primarily web-based, teams needing offline demo access may face challenges.

4. Some advanced analytics and feature roll-out are still in progress: Users note that while core analytics are strong, deeper layers are still being developed.

Use Cases of SmartCue

1. Sales Enablement: Sales teams can create tailored demos that showcase specific solutions for each prospect, shortening the sales cycle and improving conversions.

2. Customer Onboarding: Interactive walkthroughs help new users quickly familiarize themselves with a product, reducing churn and improving customer satisfaction.

3. Marketing Campaigns: SmartCue’s embeddable demos can be used in marketing materials, allowing potential customers to experience the product before engaging with a sales rep.

4. Product Training: Companies can use SmartCue to create interactive training materials, ensuring employees and partners understand product functionalities thoroughly.

5. Investor Pitches: Startups and tech companies can use SmartCue to craft compelling investor presentations that demonstrate real-world product usage.

Customer Voices & Real Outcomes with SmartCue

"Smart Showcase Software"

“Simple to use platform for creating software demos. Once recorded, you can add an intro card and a call to action at the end. I appreciate the insights dashboard giving usage stats.”

- Mark D.

Which Product Demo Platform Fits Your Team Best?

Here’s a detailed comparison of Reprise, Walnut, and SmartCue, three leading demo platforms that serve different needs. Whether you want backend-enabled demos for technical depth, no-code walkthroughs for speed, or scalable product experiences for sales enablement, this breakdown helps you choose what fits best.

Reprise vs Walnut vs SmartCue: What Sets Each Platform Apart?

When evaluating Reprise, Walnut, and SmartCue across various dimensions, it's essential to delve into their specific offerings to determine which platform aligns best with your organization's needs.

1. User Experience

Reprise

Designed to empower teams to create compelling demos, Reprise offers features like no-code guided demos and global find-and-replace capabilities. These tools streamline demo creation throughout the enterprise's go-to-market lifecycle.

Walnut

Users praise Walnut for enabling teams to scale the demo process effectively. The platform allows for the creation of interactive demos that simulate real-time product experiences, making the sales cycle more manageable and effective.

SmartCue

Renowned for its intuitive and easy-to-navigate interface, SmartCue enables users to create personalized and interactive product demos without technical expertise. This user-friendly design enhances accessibility for both new and experienced users.

2. Advanced Features

Reprise

Offers a suite of tools, including Reprise Reveal™ for overlaying and customizing live applications, Reprise Replay™ for capturing products to build compelling demos, and Reprise Replicate™ for cloning application functionalities down to the code level.

Walnut

Provides features like 'Smart Objects' that allow edits to reflect across all screens automatically, enhancing efficiency for multi-step demos. Additionally, Walnut offers Capture Figma, enabling the transformation of Figma designs into fully functional, interactive demos before they become live products.

SmartCue

SmartCue offers advanced capabilities such as instant screen capture, interactive step-by-step guided flows, real-time responsiveness, customizable sharing links, and detailed engagement analytics. Teams can quickly personalize demos for different personas, embed them across websites and campaigns, and collaborate seamlessly without technical dependencies.

3. Integrations

Reprise

Integrates with various tools, including CRM systems, to streamline workflows and enhance demo experiences.

Walnut

Offers integrations with platforms like Highspot, Google Analytics, Salesforce, and HubSpot, providing valuable demo analytics to sales teams.

SmartCue

Seamlessly integrates with a variety of tools, including CRM, marketing automation, and analytics platforms, to streamline workflows.

4. Time to Implement

Reprise

Users have noted that Reprise allows clients to see product interfaces in real-time, providing a deeper understanding of the solution before moving to a full demo.

Walnut

Users highlight that Walnut enables teams to scale the demo process effectively, making the sales cycle more manageable and efficient.

SmartCue

One of SmartCue’s key advantages is its rapid implementation time. Unlike traditional demo creation tools that require extensive setup and customization, SmartCue enables users to get started within hours. Its no-code approach means that teams can instantly capture screens, build interactive product tours, and deploy demos with minimal effort

5. Analytics and Insights

Reprise

Offers a wide range of analytics through features like Replay Analytics, which can be used to track user engagement, content performance, and overall demo effectiveness.

Walnut

Provides demo analytics that feed relevant data to sales teams, enhancing their strategic plans. The platform also offers real-time analytics, allowing teams to track progress through the pipeline and provide insights into user activity.

SmartCue

Delivers detailed analytics on demo performance, helping track key metrics and optimize sales strategies. Users have noted that SmartCue significantly reduces the time required for creating and delivering demos, which is particularly beneficial for busy sales teams.

6. Customer Support

Reprise

Provides ongoing partnership and support, working together with clients to ensure systems evolve with business needs.

Walnut

Offers technical support via online forms, email, and one-on-one customer-facing calls. The Pro package includes dedicated Customer Success Manager (CSM) support and professional services hours, while the Enterprise plan includes custom professional services, a dedicated account team, and ongoing technical services.

SmartCue

Known for top-notch customer support, SmartCue ensures complete control over demo creation and enhances user experience. Users describe the support from the SmartCue team, including the founder, as exceptional, feeling well-supported with a responsive and helpful team.

7. Pricing

Reprise Pricing

A flexible pricing model designed to scale as your team grows. Choose a structure that aligns with your product demo needs and team size. Prices are available upon request.

Walnut Pricing

Plans built to support teams at every stage of interactive demo maturity. Select a tier that matches your sales motion and demo scale.

• Ignite: $750/month billed annually

• Accelerate: $1,550/month billed annually

• Scale: Custom pricing / Request a quote

SmartCue Pricing

Simple, transparent, and affordable plans designed for high-velocity teams, plus a free trial to get started risk-free. Pick the option that fits your growth stage.

• Essential Plan: $99 per user/year

• Growth Plan: $300 per user/year

• Enterprise Plan: Custom pricing available upon request

Start Your 14-Day Free Trial with SmartCue and create personalized demos in minutes, no credit card needed.

What Are the Key Deciding Factors When Choosing the Right Demo Platform?

Here’s a structured approach to help you choose the right demo platform based on key decision-making factors.

1. User Experience & Ease of Use

If your team prioritizes simplicity and an intuitive interface, SmartCue stands out with a user-friendly design that requires little to no technical expertise. Walnut and Reprise also offer guided demo creation tools, but they generally require more setup time and familiarity to unlock their full potential.

2. Level of Personalization & Customization

SmartCue excels in adaptive personalization, using intelligent workflows to tailor demos based on user behavior. Reprise is strong in deep customization for teams needing granular control and fine-tuned configurations. Walnut also supports flexible demo building with tools like Smart Objects, though more setup may be needed to achieve complex variations.

3. Integration with Your Existing Tech Stack

SmartCue integrates seamlessly with major CRMs such as Salesforce and HubSpot, marketing automation platforms like Marketo and Pardot, and multiple analytics tools. Walnut and Reprise also support third-party integrations, but compatibility can vary depending on business requirements and system complexity.

4. Speed to Deployment

SmartCue is built for rapid rollouts, enabling teams to create and publish interactive demos within hours. Walnut and Reprise may require more onboarding and training due to their extensive customization capabilities, resulting in a longer implementation cycle.

5. Analytics & Performance Tracking

SmartCue provides in-depth engagement insights, including drop-off points, interaction heatmaps, and full demo performance visibility. Reprise offers Replay Analytics that track user engagement within demos, while Walnut delivers real-time analytics, though deeper reporting may depend on external integrations.

6. Scalability & Team Collaboration

For growing organizations, SmartCue supports real-time collaboration across sales, marketing, customer success, and enablement teams, making alignment seamless. Walnut and Reprise also include collaboration features, but usability and efficiency can vary based on demo complexity and internal team structure.

7. Customer Support & Onboarding

SmartCue is consistently recognized for responsive, high-touch customer service, often including direct support from its leadership team. Walnut and Reprise provide structured support frameworks, though dedicated customer success managers are typically available only on enterprise-level contracts.

8. Pricing & Cost-Effectiveness

SmartCue offers an accessible pricing model starting at approximately $40 per user per month, with premium tiers available for around $500 per month. Walnut and Reprise typically operate with custom enterprise pricing, which may place them at a higher cost range for smaller or early-stage teams.

Final Decision: Which Platform is Right for You?

1. Choose SmartCue if you need a cost-effective, AI-powered, easy-to-use demo platform with fast implementation and deep analytics.

2. Choose Walnut if your priority is scalability and deep customization with structured enterprise support.

3. Choose Reprise if you require a full demo environment replication and advanced overlay customization.

For most sales and marketing teams looking for a quick-to-deploy, engaging, and personalized demo solution, SmartCue is the best choice.

Why SmartCue Is the Go-To Demo Platform for Modern Revenue Teams?

SmartCue empowers sales, marketing, and enablement teams to create high-impact, personalized product demos at speed. Designed for fast-moving organizations, it combines simplicity with powerful capabilities, helping teams deliver compelling product experiences that convert.

SmartCue makes demo creation effortless, allowing teams to build and launch polished product walkthroughs in minutes without technical expertise. Its focus on personalization enables every demo to speak directly to each prospect’s needs, strengthening engagement and shortening sales cycles.

With seamless CRM and sales tool integrations, SmartCue fits naturally into existing workflows and enables data-rich visibility into performance through detailed engagement analytics. Built to support rapid scaling, SmartCue provides enterprise-grade security and collaboration features that help teams grow confidently.

SmartCue is a powerful choice for teams looking to elevate product storytelling, accelerate deal velocity, and deliver demos that feel tailored, intuitive, and memorable.

Experience the Simplicity and Impact of SmartCue

Let your product shine, create a compelling demo in just four easy steps!

Step 1: Get Started with SmartCue

Sign up for a free trial and install the SmartCue Chrome extension to set up your workspace effortlessly.

Step 2: Capture & Craft Your Demo

Record your product walkthrough using SmartCue or choose from pre-designed templates to kickstart your demo.

Step 3: Personalize for Maximum Impact

Enhance your demo with tooltips, text overlays, and interactive elements to highlight key features while keeping it user-friendly.

Step 4: Share & Measure Engagement

Share your demo link and track user interactions in real time, gaining insights into what captures their interest the most.

Start your free 14-day trial now and start accelerating your sales conversations today.

Final Thoughts

The landscape of sales and marketing continues to evolve, and interactive demo platforms play a significant role in shaping modern buyer experiences.

Each solution offers unique strengths in customization, usability, security, integrations, and scalability, making it important to evaluate them based on your team’s priorities and workflow.

The best approach is to explore available trials, understand feature depth, and assess long-term value. Ultimately, the right demo platform is the one that aligns with your goals, accelerates engagement, and supports your growth strategy.

Frequently Asked Questions

What sets Reprise and Walnut apart from other demo platforms?

While both Reprise and Walnut share similarities with other demo platforms, they distinguish themselves through unique offerings. Reprise thrives on customization options and enterprise-grade security, while Walnut.io stands out with its focus on ease of use and efficient demo creation process, ensuring data protection for its users.

Can I use these platforms for training and onboarding?

Yes, all three can be adapted for training, but their effectiveness varies. Reprise allows for highly detailed, customizable experiences that can replicate real use cases. Walnut is best for quick, interactive walkthroughs with analytics on engagement. SmartCue is ideal for guided step-by-step training but may not be as customizable.

Do these platforms support mobile demos?

Reprise and Walnut have better support for mobile-responsive demos, ensuring a seamless experience across devices. SmartCue’s primary focus is desktop sales enablement, so mobile functionality may be more limited.

How do they handle security and compliance?

Reprise and Walnut both offer enterprise-grade security, including SOC 2 compliance, making them suitable for industries with strict data protection requirements. SmartCue is more lightweight and may not have the same level of compliance features.

Are there annual and monthly billing options with Walnut?

According to Walnut’s terms, their standard pricing is billed annually in advance. Monthly payment options aren’t publicly listed, so it’s best to contact Walnut directly to discuss alternative billing arrangements.

Are there any discounts or deals offered with Walnut pricing?

Walnut doesn’t publicly promote coupon codes, startup discounts, or a freemium plan. However, custom enterprise pricing or volume-based deals may be available upon request, depending on your company’s scale and contract terms.

What are the top 5 Walnut alternatives?

The top 5 Walnut alternatives include SmartCue, Reprise, Demostack, Storylane, and Navattic. These platforms provide interactive product demo capabilities with varying strengths across personalization, scalability, analytics, and ease of use to support diverse sales motions.

Who benefits most from using SmartCue?

SmartCue best supports SaaS startups, growth-stage companies, and enterprise teams needing scalable, interactive product walkthroughs without technical complexity, enabling consistent storytelling, faster deal cycles, and stronger buyer engagement across channels.

Why choose SmartCue over other demo platforms?

SmartCue enables rapid no-code demo creation, deep personalization, real-time engagement analytics, seamless CRM integrations, and a frictionless onboarding experience, making it ideal for fast-moving sales and marketing teams seeking agility and impact.