Yeah, we're David in a world of Goliaths. 

Girl thinking

Wait, what's SmartCue? 

If this is the first time you're hearing of us, welcome to SmartCue! I'm Robin, and SmartCue is my brainchild. We're the new kids on the block (which explains why you haven't heard of us!) with a whip-smart solution to all your demo woes. Since we're the new guy, I'm comparing us to the other players out there that you have heard of, to give you context. As you'll see, we love context at SmartCue.  

You see, I came up with SmartCue because I couldn't find the right tool to do what I needed to do, back when I was a very frustrated and overworked Sales Engineer. I wanted to create a tool that my sales rep could use on their next call - no messy deployments, no learning curve, and no coding experience required. A simple, effective, smart solution for busy, overworked sales folks. 

Simply put, SmartCue is demo creation software that takes the grunt work out of demo creation - Sales Engineers, Sales Enablement Managers or Product Marketing teams can rapidly create custom, personalized product demos with loads of contextual cues. This is a double win: time saved on making demos, and time saved in meetings which they no longer need to attend, because the sales reps are confident enough to deliver the demos themselves, without the SE in the room. 

How? Contextual cues. SmartCue presents cues to the presenter (and only to the presenter!) based on where they are in the product. It also provides a step-by-step demo playbook or demo flow, so the sales rep can simply follow the flow. It's a little bit like having a second brain (or an SE!) in the room. Without needing to do all this additional admin, the sales reps can focus on what they do best: selling your product.  

There are things SmartCue can do better than most, and somewhere we have ways to go. This comparison with Demodesk and Wingman lets you assess whether SmartCue might be a good fit for you: now, or in the future. 

Demodesk vs Wingman vs SmartCue





Deployment speed

4-6 weeks

3-4 weeks

Instant, all you need is a chrome extension

Training requirements

Offers in-person training, live online training, and documentation.

In-person, Live online

webinars, documentation


None. So far, no one has asked us to train them. 

Works with your demo environment

Web-based screen sharing. 

Web-based screen sharing.

Yes. No integrations necessary for the SmartCue overlay

Lets you customize demos on the fly 

No, you use programmed playbooks. 



Create Demo Playbooks 


You can create “game tapes” – a collection of calls or call snippets around a theme. These are better suited for onboarding new reps, than for sales. 

Yes. Even if you decide to move through the playbook in a non-linear fashion, it cues you with what's left to cover

Do presenters need scripts?

Yes. However, there are battle cards available for product-related questions. It also makes your PowerPoint speaker notes invisible. 

Yes. There are AI-powered battle cards, but these are related more to conversational intelligence, and not the product itself.  

No. Contextual cues basis where you are in your product

Simplifies demo creation



Yes. Simply add the cues for any feature, function, button, link, image etc. of your product. You can have several of these on each screen. Combine screens into a demo flow. 

Manages your demo library

Yes, it has content management features. 



Export to video



Yes, through Loom integration

Export to PDF



Yes. Can also include notes taken during the demo to make great leave-behinds. 

Note taking allowed 

Yes, and it feeds them to CRM through integrations. 



Edit dynamic text 

No, it interacts with your demo environment like any other web-based screen-sharing software. 


No, as it uses your own demo environment 

Content analytics

Basic analytics

Performance Analytics, Coaching cards, Call analysis

Know where your reps spend the most time in the product, whether they followed the playbook, how much did they deviate and much more



19 integrations with tools like Zoom, Slack, HubSpot and Microsoft Teams.

Over 200 planned integrations in 2023!


Email/Help Desk, FAQs/Forum, Knowledge Base, Chat, Phone support.

Email/Help Desk, 

FAQs/Forum, Knowledge Base, Phone Support, 

24/7 (Live Rep), 


Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Key Benefits 

Demodesk: is great at scheduling, and its virtual meeting UI is simple itself. I also really like the coaching function where I can shadow a meeting, without the client knowing, and give my reps feedback post haste. However, it doesn't really simplify demo creation, nor empower sales reps to do away with cumbersome scripts. 

Wingman: The great thing about Wingman is that it helps get your sales reps up to speed quickly. It works well for training, onboarding and coaching use cases. But if it is demo creation you need, Wingman isn’t much of a wingman. The tool provides AI suggestions in real-time based on conversational intelligence, yes. But your reps still need scripts, still need to practice their demos, and still need to commit things to memory. 

Of course, that's where SmartCue adds tremendous value. 

Why our clients chose SmartCue 

There are some things you can only do on SmartCue. For instance, SmartCue sits atop your demo environment, and even your production environment! 

As long as you've created a demo using SmartCue, it's in the library. Now, if your client wants to explore a screen that isn't covered by your current demo, but you have covered in another demo, have no fear! SmartCue can pull cues from linked demos. So you can go into screens you haven't practiced, with confidence, knowing that you have all the information and cues you'll need to deliver the goods and answer whatever questions come up. 

SmartCue's demo

SmartCue's demo dashboard screen is where you can see all demos created by you and your team. 

SmartCue also helps keep track of the agenda - the client wants to explore functionality out of turn? No problem! No need to madly flip through slides or move your demo video back and forth. Just go into your demo as always, and SmartCue will cue you on the basis of wherever you are in your product. When done, it will cue you into what you can cover next, based on your agenda. 

Also, no more cumbersome and long-drawn-out emails covering the demo play-by-play. Take notes within SmartCue itself, and export them as a PDF. This way, everyone gets exactly what you're referring to when you ask a question, provide additional information, or clarify something: because your notes are in context. 

Of course, the core function of the tool is to make demos super simple to make for Sales Engineers, and super simple to deliver for Sales reps. No more starting from scratch, no more scripts, no more memorizing jargon (or anything!) EVER. 

Smart, right?