Yeah, we're David in a world of Goliaths. 


Sometimes, when you're looking for just the right tool, you can feel you're drowning in a sea of spoons when all you need is a knife. Right? How many times does that happen? 

Of course, that's what powers the engines of SaaS development and growth. There are more tools than ever before today, and somewhere out there, is a tool that's just right for you. And if there isn't, then someone is busy making it. 

That's what happened to me and SmartCue. Back when I was an overworked sales engineer, I wanted a tool that 'genuinely' helped me churn out demos at speed. A tool that my sales rep could use on their next call - no messy deployments, no learning curve, and no coding experience required. A simple, effective, smart solution for busy, overworked sales folks. 

It didn't exist. So, I worked on it for a few years, and now we have SmartCue!  

I get it. You've probably never used SmartCue. Or see it in action. Maybe this is even the first time you're hearing of us. That's understandable: we're the new kids on the block, after all. This is why I'm comparing ourselves with other players out there that you have heard of. And I'm being honest (as honest as I can be, given that SmartCue is my brainchild!). 

Simply put, SmartCue is demo creation software that takes the grunt work out of demo creation - Sales Engineers, Sales Enablement Managers or Product Marketing teams can rapidly create custom, personalized product demos with loads of contextual cues. This is a double win: time saved on making demos, and time saved in meetings which they no longer need to attend, because the sales reps are confident enough to deliver the demos themselves, without the SE in the room. 

How? Contextual cues. SmartCue presents cues to the presenter (and only to the presenter!) based on where they are in the product. It also provides a step-by-step demo playbook or demo flow, so the sales rep can simply follow the flow. It's a little bit like having a second brain (or an SE!) in the room. Without needing to do all this additional admin, the sales reps can focus on what they do best: selling your product.  

There are things SmartCue can do better than most, and somewhere we have ways to go. This comparison with Demostack and Wingman lets you assess whether SmartCue might be a good fit for you: now, or in the future. 

Demostack vs Wingman Vs SmartCue 

Parameters

Demostack

Wingman

SmartCue 

Deployment speed

3-4 weeks 

3-4 weeks 

Instant, all you need is a chrome extension

Training requirements

Videos, documentation, and live online training. 

In-person, Live online

webinars, documentation

videos


None. So far, no one has asked us to train them. 

Works with your demo environment

Creates its own demo/sandbox environment 

Web-based screen sharing.

Yes. No integrations are necessary. 

Lets you customize demos on the fly 

Yes 

No

Yes

Create Demo Playbooks 

Not really. The product replicates the demo environment, but you still need to create your playbook

You can create “game tapes” – a collection of calls or call snippets around a theme. These are better suited for onboarding new reps, than for sales. 

Yes. Even if you decide to move through the playbook in a non-linear fashion, it cues you with what's left to cover

Do presenters need scripts?

Yes. 

Yes. There are AI-powered battle cards, but these are related more to conversational intelligence, and not the product itself. 

No. Contextual cues basis where you are in your product

Simplifies demo creation

Yes. It effectively clones your tool. You can edit images, text, charts, data - everything. 

No. 

Yes. Simply add the cues for any feature, function, button, link, image etc. of your product.. You can have several of these on each screen. Combine screens into a demo flow. 

Manages your demo library

Yes

No

Yes

Export to video

Yes

No


Yes, through Loom integration

Export to PDF

No

No

Yes. Can also include notes taken during the demo to make great leave-behinds. 

Note taking allowed 

No

Yes

Yes 

Edit dynamic text 

Yes, as it creates its own demo environment. 

No 

No, as it uses your own demo environment 

Content analytics

Basic analytics 

Performance Analytics, Coaching cards, Call analysis


Know where your reps spend the most time in the product, whether they followed the playbook, how much did they deviate and much more

Integrations 

Yes 

19 integrations with tools like Zoom, Slack, and Microsoft Teams.

Over 200 planned integrations in 2023!

Support

Email/Help Desk, FAQs/Forum, Knowledge Base

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), Chat

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Key Benefits

Demostack: The biggest advantage it brings is the ability to create its own sandbox/dev environment. The cloning feature is impressive, as is the functionality it able to clone. Using editing tools, you can replace text, charts, images, front-end data, etc. However, in my view, this could create more work if you need to update dummy data in each screen, as opposed to doing so directly in your demo environment. I suspect you may end up having to do both - customize the demo environment, clone it in DemoStack, then customize it in Demostack.

Wingman: The great thing about Wingman is that it helps get your sales reps up to speed quickly. It works well for training, onboarding, and coaching use cases. But if it is demo creation you need, Wingman isn’t much of a wingman. The tool provides AI suggestions in real-time based on conversational intelligence, yes. But your reps still need scripts, still need to practice their demos, and still need to commit things to memory. 

Of course, that's where SmartCue adds tremendous value. 

Why our clients chose SmartCue 

There are some things you can only do on SmartCue. For instance, SmartCue sits atop your demo environment, and even your production environment! 

As long as you've created a demo using SmartCue, it's in the library. Now, if your client wants to explore a screen that isn't covered by your current demo, but you have covered in another demo, have no fear! SmartCue can pull cues from linked demos. So you can go into screens you haven't practiced, with confidence, knowing that you have all the information and cues you'll need to deliver the goods and answer whatever questions come up. 

SmartCue's demo dashboard screen is where you can see all demos created by you and your team. 

SmartCue also helps keep track of the agenda - the client wants to explore functionality out of turn? No problem! No need to madly flip through slides or move your demo video back and forth. Just go into your demo as always, and SmartCue will cue you on the basis of wherever you are in your product. When done, it will cue you into what you can cover next, based on your agenda. 

Also, no more cumbersome and long-drawn-out emails covering the demo play-by-play. Take notes within SmartCue itself, and export them as a PDF. This way, everyone gets exactly what you're referring to when you ask a question, provide additional information, or clarify something: because your notes are in context. 

Of course, the core function of the tool is to make demos super simple to make for Sales Engineers, and super simple to deliver for Sales reps. No more starting from scratch, no more scripts, no more memorizing jargon (or anything!) EVER. 

Smart, right?