Yeah, we're David in a world of Goliaths.
Wait, what's SmartCue?
If this is the first time you've heard of us, welcome to SmartCue! I'm Robin, and SmartCue is my brainchild. We're the new kids on the block (which explains why you haven't heard of us!) with a whip-smart solution to all your demo woes. Since we're the new guy, I'm comparing us to the other players out there that you have heard of, to give you context. As you'll see, we love context at SmartCue.
You see, I came up with SmartCue because I couldn't find the right tool to do what I needed to do, back when I was a very frustrated and overworked Sales Engineer. I wanted to create a tool that my sales rep could use on their next call - no messy deployments, no learning curve, no coding experience required. A simple, effective, smart solution for busy, overworked sales folks.
Simply put, SmartCue is demo creation software that takes the grunt work out of demo creation - Sales Engineers, Sales Enablement Managers or Product Marketing teams can rapidly create custom, personalized product demos with loads of contextual cues. This is a double win: time saved on making demos, and time saved in meetings which they no longer need to attend, because the sales reps are confident enough to deliver the demos themselves, without the SE in the room.
How? Contextual cues. SmartCue presents cues to the presenter (and only to the presenter!) based on where they are in the product. It also provides a step-by-step demo playbook or demo flow, so the sales rep can simply follow the flow. It's a little bit like having a second brain (or an SE!) in the room. Without needing to do all this additional admin, the sales reps can focus on what they do best: selling your product.
There are things SmartCue can do better than most, and somewhere we have ways to go. This comparison with Demodesk and Demostack lets you assess whether SmartCue might be a good fit for you: now, or in the future.
Demodesk vs Demostack vs SmartCue
Demostack: The biggest advantage it brings is the ability to create its own sandbox/dev environment. The cloning feature is impressive, as the functionality is able to clone. Using editing tools, you can replace text, charts, images, front-end data, etc. However, in my view, this could create more work if you need to update dummy data in each screen, as opposed to doing so directly in your demo environment. I suspect you may end up having to do both - customize the demo environment, clone it in DemoStack, and then customize it in Demostack.
Demodesk: is great at scheduling, and its virtual meeting UI is simple itself. I also really like the coaching function where I can shadow a meeting, without the client knowing, and give my reps feedback post haste. However, it doesn't really simplify demo creation, nor empower sales reps to do away with cumbersome scripts.
This is where SmartCue can add enormous value.
Why our clients chose SmartCue
There are some things you can only do on SmartCue. For instance, SmartCue sits atop your demo environment, and even your production environment!
As long as you've created a demo using SmartCue, it's in the library. Now, if your client wants to explore a screen that isn't covered by your current demo, but you have covered in another demo, have no fear! SmartCue can pull cues from linked demos. So you can go into screens you haven't practiced, with confidence, knowing that you have all the information and cues you'll need to deliver the goods and answer whatever questions come up.
SmartCue's demo dashboard screen is where you can see all demos created by you and your team.
SmartCue also helps keep track of the agenda - the client wants to explore functionality out of turn? No problem! No need to madly flip through slides or move your demo video back and forth. Just go into your demo as always, and SmartCue will cue you on the basis of wherever you are in your product. When done, it will cue you into what you can cover next, based on your agenda.
Also, no more cumbersome and long-drawn-out emails covering the demo play-by-play. Take notes within SmartCue itself, and export them as a PDF. This way, everyone gets exactly what you're referring to when you ask a question, provide additional information, or clarify something: because your notes are in context.
Of course, the core function of the tool is to make demos super simple to make for Sales Engineers, and super simple to deliver for Sales reps. No more starting from scratch, no more scripts, no more memorizing jargon (or anything!) EVER.