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Are Free Trials The Right Thing For Your Business?
It’s true that many SaaS companies are moving away from the free trial business model, but that doesn't mean that everyone should. Usually, when I write a pos..
Write a Sales Demo Script So Good, Prospects Can’t Say No
You’ve been there before—sitting through a sales demo that feels more like a never-ending software tutorial. The rep enthusiastically clicks through every..
Unexpected use cases, and why you should pay attention.
As entrepreneurs, no one understands our products like we do. We're the ones who saw the need and the white space. We're the ones who outlined the first solutio..
What makes the difference between a good and a great product demo?
While there isn't a formula, there is a definite list of ingredients. There are demos, and then there are demos. You know the ones I'm talking about: it feels l..
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